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GROW WITHOUT BORDERS #13

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Contents


  • YouTube is Testing AI-Generated Backgrounds for Shorts

  • Instagram is Testing the "Unskippable Ad Break" Feature on Its Platform

  • The Technology That Amazon Uses Artificial Intelligence to Detect Damaged Products Before Shipping: Project PI

  • OpenAI is Developing a New Artificial Intelligence Model to Replace GPT-4.

  • TikTok Empowers Brands With its AI-powered Ad Creation Tool



YouTube is Testing AI-Generated Backgrounds for Shorts



Google has been making a lot of AI upgrades to its products lately. This time, it's testing a new YouTube Shorts feature called "Dream Screen" that allows users to have AI-generated images and videos as the background of their videos.


This comes after YouTube introduced shopping features in April that will help creators increase their earnings on the platform. Interestingly, the new "Dream Screen" feature will be the second time YouTube has tried this year with creators in mind; Shopping features come first.


Essentially, Dream Screen creates a virtual green screen background for Shorts creators, allowing them to create a background of their choice, which can be an image or animation, simply by typing into the tool.


Instagram is Testing the "Unskippable Ad Break" Feature on Its Platform



Instagram users may soon witness some changes to the app's UI as Instagram's parent company Meta is testing an "Ad break" feature that forces users to pause and look at an ad for a while before continuing to scroll.


This development is believed to be a new business decision. Including ads that will catch users' attention after the meta has previously shown ads between posts or stories that users are scrolling through.


Unfortunately, the new feature was not well received by affected users; Many people stated that they would deactivate their accounts on the platform if the ad breaks became permanent.


As far as we know, Instagram has claimed that users affected by this feature will be blocked from progressing until they look at an ad while scrolling through stories and posts.


The Technology Where Amazon Uses Artificial Intelligence to Detect Damaged Products Before Shipping: Project PI



Project PI uses generative AI to detect whether products are damaged or the wrong color or size before they are shipped to customers.


Perhaps one of the most annoying aspects of online shopping is the arrival of damaged or wrong products and the subsequent return/exchange process. However, these problems are about to end thanks to developing technology. In this context, Amazon took an important step and developed a technology that detects damaged products before shipping.


Amazon's Project PI software uses generative AI and computer vision to determine whether products are damaged or the wrong color or size before they are shipped to customers.


This system works by having products going to customers pass through a scanning tunnel. A computer vision program, a type of artificial intelligence that analyzes the contents of the boxes and examines the images, checks the products for any damage. If a problem is detected, the system evaluates the defect and examines similar products to determine if the same problem occurs. In this way, the problematic product is isolated.


OpenAI is Developing a New Artificial Intelligence Model to Replace GPT-4



OpenAI announced in a statement that it has started training a new flagship artificial intelligence model to replace the GPT-4 model. It is worth remembering that the GPT-4 model supports the company's popular online chatbot ChatGPT.


According to the shared information, OpenAI, which aims to develop artificial general intelligence (AGI), expects the new model to bring the "next level of capability". It is possible to define artificial general intelligence as a machine that can do everything the human brain can do. The new model will serve as an engine for artificial intelligence products. In this way, chatbots, digital assistants such as Siri, search engines and image creators will be able to benefit from this new model.


The training process of artificial intelligence models can sometimes take months or even years. Once training is complete, AI companies often work for several more months to test the technology and fine-tune it for public use. Therefore, it is currently difficult to predict when the model will meet users. However, the company recently attracted attention by announcing the GPT-4o model.


OpenAI's new model GPT-4o, in addition to having the ability to read people's emotions from facial expressions, can also provide simultaneous translation and solve math questions over video like a private teacher. ChatGPT's mobile app revenue increased following the launch of GPT-4o. The app's total revenue rose to $900,000, nearly doubling its average of $491,000.


TikTok Empowers Brands with AI-Powered Ad Creation Tool



According to Statista, global ad spending in the advertising market is estimated to exceed $1 trillion in 2024. TikTok is making a splash in the advertising world with the launch of “TikTok Symphony,” a suite of AI tools designed to empower brands looking to tap into the emerging market.


This innovative offering uses artificial intelligence to streamline the ad creation process, allowing marketers at all levels to create captivating content that resonates with users on the platform.


Featuring “Symphony Creative Studio,” an AI video generator that creates TikTok-ready videos based on minimal advertiser input, the tool can also produce ready-to-use videos based on existing assets or product information in TikTok Ads Manager.


“Symphony Assistant,” another component of the suite, is designed to assist advertisers by creating and refining scripts and offering best practice recommendations. For example, it can provide eye-catching slogans for the launch of a new product, highlight trending topics on TikTok, or suggest specific promotional ideas for specific industries.


"Symphony Ad Manager Integration" improves existing videos, making them more attractive and effective for advertising campaigns.


Source:

techloy.com

webrazzi.com

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