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Content:
Hayhay Receives Investment from Finberg at a Valuation of $18 Million
Instagram Will Allow Users to Share 20 Photos or Videos in a Single Post
Zalando Increased Its Revenue by 3.4 Percent in Q2 Compared to the Same Period Last Year
The Virtual Influencer Phenomenon
Reddit Will Test AI-Powered Search Result Pages
Hayhay Receives Investment from Finberg at a Valuation of $18 Million
According to the figures announced, Hayhay has managed to increase its transaction volume by 460% and its revenues by 340% in the last year. In addition, the number of users of the platform has exceeded 800 thousand. HayHay also made a name for itself with its investment in iWallet in 2022.
Users can perform many digital wallet transactions from bill payments to installment options, from consumer loans to money transfers via Hayhay. They can also benefit from up to 15% cash back opportunities on purchases made from contracted brands.
Hayhay General Manager Berk Çağlayan described the investment as an important move to strengthen Hayhay's growth in the sector and reach a wider audience. According to Çağlayan, this strategic investment will accelerate R&D studies and enable the launch of new products and services. In addition, Çağlayan emphasized that Hayhay aims to contribute to the Turkish economy by offering various financial solutions not only for individual users but also for SMEs and large enterprises.
Instagram Will Let Users Share 20 Photos or Videos in a Single Post
Instagram has released a new update that allows users to share 20 photos or videos in a single post.
Last week, we informed you that Instagram was blocked in Turkey by the BTK decision. Following this development, according to data shared by research company Gemius Turkey, Instagram is the 4th largest platform in Turkey in terms of number of users. We stated that according to the 2024 average, an average of 50.6 million people visit Instagram every month.
Instagram, which has gained an important place among digital platforms in Turkey, has released a new update that allows users to share more photos and videos in a single post. Now, users will be able to share 20 photos or videos in a single post instead of 10.
Zalando Increases Revenue by 3.4 Percent in Q2 Compared to the Same Period Last Year
Online fashion platform Zalando increased its revenue by 3.4 percent year-on-year to €2.6 billion in the second quarter. It also increased its profitability again. As a result, the company confirmed its full-year expectations.
Earlier this year, Zalando announced that its revenue fell by 0.6 percent in the first quarter. At the time, its GMV rose to €3.3 billion and its EBIT to €28.3 million. It was still operating at a loss of €8.9 million.
Driving Forces for Growth
Zalando believes that its revenue and GMV growth were driven by growth in the Sports, Designer and Beauty sectors, as well as the expansion of its lifestyle offerings. It has also invested in AI-powered inspiration tools.
The platform has also increased its B2B services. ZEOS expanded into Switzerland in the second quarter. The company’s B2B sales rose by 10 percent to €233.8 million.
The Virtual Influencer Phenomenon
It’s one thing to deal with the fear of a dystopian future where robots have taken over, but having to deal with robots encroaching on our social media lifestyles makes it even scarier.
The future where this will become reality may be closer than previously thought, and the so-called robot dystopia may be starting on social media.
What if I told you that some of your favorite social media personalities are actually robots or computer-generated avatars? They are digital influencers. They have mastered the art of online stardom, amassing millions of followers and becoming the envy of real-life celebrities. These creepily perfect people who seem too good to be true are now changing the way content is created, consumed, and marketed online.
What is a Virtual Influencer?
Also known as CGI, virtual influencers are, by definition, computer-generated fictional “people” with realistic features, personalities, and characteristics of real people who interact with others from a first-person perspective.
They go beyond the limitations of traditional influencers by providing constant availability, worldwide reach, and cost-effectiveness. They are ageless, scandal-free, and can publish content in any language. They also present a clean, controllable image and can be tailored to fit any campaign—and at a fraction of the cost of hiring a real-life celebrity.
According to an estimate by Havard Business Review , a human influencer with over a million followers can charge a brand more than $250,000 per post, while the company that created Lil Miquela, currently the most popular virtual influencer, charges just $9,000.
This has given them widespread appeal, and they have quickly emerged as a force in the digital marketing space. Marketing companies now see them as a goldmine for promotional campaigns.
Reddit to Test AI-Powered Search Result Pages
Reddit co-founder and CEO Steve Huffman said during Tuesday’s earnings call that the company plans to test AI-powered search results pages to “summarize and recommend content” for users to easily explore and discover Reddit communities.
This integration is not surprising, considering that Reddit partnered with OpenAI in May to leverage broad language models to build AI-powered features and recently acquired AI startup Memorable AI to improve ad performance on the platform. Reddit will use a combination of first-party and third-party technologies to power the feature, and the experiment will begin later this year.
Notably, in the second quarter, Reddit reported 342.3 million weekly active users, up 57% year-over-year. Revenue also rose to $281.2 million, beating Wall Street’s estimate of $253.8 million. The company has been performing significantly better this year, and the adoption of AI technology should lead to exceptional performance.
Source:
techloy.com
webrazzi.com
ecommercenews.eu
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