Merwax
Create Your Own Candle from Raw Materials
MERWAX is a DIY candle-making brand developed by Fevup Brands under its Create model, offering solutions for diverse needs ranging from home use to industrial-scale production.
By bringing together paraffin, stabilizers, candle wicks, and essential candle-making materials, MERWAX transforms soy wax candle production into an easy, accessible, and scalable experience.
Merwax x Fevup
From Raw Materials to Brand, From Production to Creativity
Within the framework of Fevup Brands' Create model, we created MERWAX based on the idea of transforming paraffin raw material, used on an industrial scale, into a consumer-focused product and brand.
By bringing together the basic components of candle making in user-friendly kits, we've transferred the raw material expertise of the professional production world to the DIY and hobby category.
Through this journey, which spans from product development to packaging and brand identity, from digital experience to marketplace strategy, we have transformed MERWAX into a DIY candle brand that makes the joy of making and creating accessible to everyone.
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