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Get To Know

The story began in Ankara in 1991 with a little handbag shop named "Matmazel." Matmazel set out with a passion for fashion to deliver unique shopping experiences

for fashionable women. In the first store, they pioneered an unique brand idea by combining superior craftsmanship and innovative design.

Matmazel is dedicated to crafting bags that not only look stunning, but are also functional and built to last. With the passion for crafting top-quality bags, aimed to provide you with a practical and stylish solution to your daily carry needs. Taking pride in creating designs that seamlessly integrate into your life.

At Matmazel, beliving that true self-expression lies in the details. That's why offering a range of exquisite bags that embody both style and sophistication. The bags are meticulously crafted using the finest materials and designed to make a statement wherever you go.

With a Matmazel bag by your side, you can showcase your unique personality and elevate your fashion game.



Matmazel, one of Turkey's best handbag brands, aims to unite timeless classics with industry trends. Catering to a diverse market, the brand offers a wide selection

of handbags that seamlessly blend elegance, quality, and the latest fashion, ensuring there's something for everyone with varying tastes and preferences.


Matmazel's target market encompasses individuals who appreciate the fusion of traditional and contemporary styles.


One of the major challenges Matmazel faced was the fierce competition in global marketplaces such as Amazon.

As e-commerce continues to grow rapidly, numerous Handbag brands

have emerged, making it difficult for Matmazel to stand out and attract attention from potential customers.


The brand needed to find innovative ways to differentiate itself and showcase its unique value proposition. Additionally; breaking into new markets posed another challenge for Matmazel. Expanding beyond its domestic market required a deep understanding of local consumer preferences, cultural nuances, and market dynamics.


Matmazel had to conduct extensive market research to identify the target audience in each new market, ensuring its brand and products resonated with the specific needs and desires of potential customers.



Matmazel found the perfect solution partnering with Fevup Brands, leveraging tnejr expertise in connecting with discerning customers who seek luxury and exclusivity.


This partnership allows Matmazel to identify the specific needs and desires Of their target customers and sell products on Amazon and other marketplaces that embody prestige and esteem.

Ready to Work, Let’s Chat!

We’d love to hear about your brand and business challenges, even if you’re not sure what your next step is. No pitch, no strings attached.


Beştepe Mah. Nergiz Sok. No:7A-14 Kat:8
Via Tower, Yenimahalle, Ankara

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