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Amazon Launches a New Grocery Delivery Subscription in the US



This subscription, available for Amazon's Prime members and customers with an EBT card (Electronic Benefits Transfer), will be available in more than 3,500 cities and towns, the company announced recently.


This service, which began testing last year in three locations including Denver, Sacramento (California) and Columbus (Ohio), is aimed at Amazon Prime users, which costs $9.99 per month, and registered EBT cardholders, which costs $4.99 per month.


Subscribers will enjoy free delivery on grocery purchases over $35 through partners like Amazon Fresh, Whole Foods Market and other local grocers. A free trial period will be offered for the first 30 days.


This subscription offers benefits like one-hour delivery windows, unlimited 30-minute pickups, and priority booking for weekly grocery delivery. Amazon also said it will cover the cost of the subscription on orders under $50 from Amazon Fresh or Whole Foods Market each month.


This new service from Amazon competes with Walmart Plus' $12.95 monthly or $98 annual fee and Target's $99 annual free grocery delivery plan. All three services have the same minimum order limit.


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